This type of information is critical data that you can use to inform decisions about future events. Whether you measure ticket sales and attendance, solicit feedback from participants, or conduct a performance review of the entire planning and event process, performing an evaluation can help you understand what was successful and what needs improvement. Once an event ends, the purpose of event management is to collect and evaluate key metrics. Budget: Consider both costs and revenue as you plan your event.In addition to metrics for tracking the effectiveness of your campaigns, identify any other key metrics that you’ll use to evaluate the event as a whole. Event Marketing and Metrics: Outline all of the marketing channels you will utilize to promote your event, and create a timeline for each phase of marketing. Does your event offer a unique value proposition that potential attendees won’t want to miss?
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